Jempson’s Go Green – Leading The Way
Climate change minister Joan Ruddock warned last June that unless retailers did more to reduce the number of plastic bags given to customers the Government would legislate.
Since making her threat the major supermarkets have responded, some more effectively than others.
The national newspapers have given widespread coverage to these developments some claiming that their campaigns have brought additional pressure on the supermarkets and other major retailers.
Jempson’s of Peasmarsh, a leading and award winning independent, welcome this progress not least because they can claim some credit for setting the pace. Towards the end of 2007, prompted by customers’ and their own environmental concerns, Stephen and Andrew Jempson conducted a survey to test customer reaction to the phased withdrawal of disposable plastic bags, the re-introduction of recycled cardboard boxes and the sale of long life, biodegradable plastic and jute bags. Over 90% of written responses were in favour and this support was echoed by conversations with customers and staff.
When Jempson’s introduced the campaign early in 2008 they were congratulated by Greg Barker MP.
The first step was to withdraw free, throw-away plastic bags from their stores at Peasmarsh, Rye, Battle and Hawkhurst. The promised eco-friendly alternatives were well received. In consequence Jempson’s expect to save over two million plastic disposable bags this year.
The campaign is gathering momentum. Step two begins in September when Jempson’s reduce the price of re-usable plastic bags to 10p (they are free when the customer spends £25 or more) and the jute bags will sell for a notional £1.00. These have become a fashion statement for some and a token of support by others.
